Social media is rocking our world, and guess what? It's not even close to being done. There's so much cool stuff going on, so much to learn and this is my thoughts and lessons learned. My goal is to explore how to effectively get the most value out of social media. This blog will cover everything from effective use, program management, scheduling, team dynamics, types of collaboration products, architecture considerations, future directions, etc. In other words, the whole enchilada!